Our favourite fashion brands are problematic. It took me a while to internalize this. I knew brands like H&M, Primark, New Look, and SO many other brands were fast fashion retailers, but I simply ignored it. Even after seeing the worldwide news about the Rana Plaza collapse didn’t make me think twice about FF.
But now, I’ve decided to make a change.
What exactly is fast fashion, you might ask?
“Fast fashion is simply a term used by fashion retailers to describe clothes that are inspired by recent style trends seen on celebrities and on the runway for an affordable price for the average consumer. Because of how fast retailers need to keep up with demands for these styles, they often cut costs that increase their carbon footprint.” ~ Green Matters
Why our favourite fast fashion brands are problematic:
– They exploit people through cheap labour, making them produce many pieces of clothing in sweatshops.
– Many sweatshop workers work for very long hours of the day, only getting around $3 (yes, a day) while in poor working conditions.
– Because of new trends, we throw away so many of our old clothing which ends up in landfills.
There are so many other reasons why FF is incredibly problematic. If you want to learn more, watch this video which explains it in 5 minutes.
All this information really hit to me when I watched The True Cost on Netflix.
Seeing the consequences of FF made me realise how much damage it’s doing.
It was then that I decided to not contribute to buying from fast fashion brands as much as I can.
So what’s the next step for me?
Although I can’t throw all my clothes away, I am going to reuse them more, I’ve found ways that I can shop for clothes more ethically. What initially swayed me away from ethical shopping was how expensive it is, but after watching The True Cost, I thought “I’d rather buy a high-quality piece that I can use for years than a cheap piece that goes out of fashion after one season.”
My next post will be on who inspired me to shop more ethically! Stay on the lookout for it next Wednesday!
I don’t want to sound preachy or intimidating about this issue and I don’t want to make it seem like I’m shaming and judging people who buy from these brands. I still find it difficult to stop buying from fast fashion brands completely. All I want to do is highlight the seriousness of fast fashion as I think it’s crucial to make a difference in people’s thoughts on their shopping habits. Obviously, nobody’s perfect. I still find it difficult to not buy pieces from fast fashion brands, but just thinking about starting to shop ethically is a start!
What do you think of fast fashion? Comment below!!